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How Sweetgreen's Founders Redesigned the Restaurant Experience by Pivoting to Tech

How Sweetgreen's Founders Redesigned the Restaurant Experience by Pivoting to Tech

After years of fast growth, Sweetgreen's co-founders made the tough decision to move away from the traditional restaurant experience. Co-founder and co-CEO Nicolas Jammet says changing paths forced them to rethink how they designed Sweetgreen stores and allowed them to connect with their customers on a deeper level.
PUBLISHED ON: Monday, November 11, 2019
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