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                                  How I Got Started

                                  How Ugg Went From West Coast Surf Shops to Billions in Sales

                                  • Shape
                                  By James Atamian, Video Producer

                                  After a disappointing first year of sales, Ugg founder Brian Smith realized he was sending the wrong message to his target market. He swapped the company's sleek ads for authentic surfing shots--and Ugg took off.

                                  Sep 13, 2019
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