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                                  Innovate

                                  How to Master the Art of Talking to Customers

                                  • Shape
                                  By Steve Blank, Author, 'The Startup Owner's Manual'; architect, I-Corps @NIH curriculum@sgblank

                                  When prospective customers express resistance to your business idea, says startup expert Steve Blank, you need to figure out if they're off base -- or if you are.

                                  Jan 26, 2017
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