Christina Stembel, the founder of Farmgirl Flowers, had a huge problem on her hands when she wasn't receiving the flowers she needed to fulfill orders. The only fix was to change her entire supply chain, losing a key differentiation point for her business. So she decided to write her customers a letter.
This Flower Business Ran Out of Flowers. That's When the CEO Learned an Unexpected Lesson About the Power of Transparency
By James Atamian, Video Producer
Aug 19, 2019