Viral MarketingSonia Thompson Wingstop Is Paying Customers to Create Ads. Why You Should Embrace the Strategy Underlying This Social Media CampaignBeyonce used a similar strategy to quickly sell out her Ivy Park collection. You should too.
Viral MarketingSean Wise This 'Deadpool' Music Video With Celine Dion Shows the 6 Things You Need to Go ViralA new viral music video from the soundtrack of Deadpool 2 has taken fans by surprise with an unlikely star: Celine Dion.
Viral MarketingCameron Albert-Deitch How the James Comey Hearing Gave This Washington, D.C., Bar a Brilliant Marketing IdeaShaw's Tavern is showing how local marketing can be as easy as following the news by turning James Comey's congressional hearing into a special event.
The Playbook01:17 HopStop Founder: 'Engineer Virality into Your Product'Chinedu Echeruo, founder of Gigameet and HopStop, explains why the key to rapid growth is having users bring their networks to your product.
Viral MarketingKelsey Libert How to Make Your Content Go ViralGoing viral isn't just a matter of luck. Use these 5 proven insights to greatly increase your content's viral potential.
Viral MarketingMolly St. Louis Lions and Camels and Beards (Oh My!): The Making of a Viral VideoDollar Beard Club built its business on viral content. Here's how.
Viral MarketingKelsey Libert The 10 Things That Make Content Go ViralThis Harvard Business Review author and New York Times interviewee shares her insights on what it takes to create viral content.
AdvertisingAssociated Press Top 3 Contestants Named for Super Bowl Small Business AdThe three companies got the most votes from the public in the competition sponsored by software maker Intuit Inc. The winner, the company with the most votes, will get a 30-second spot during Super Bowl 50 on Feb. 7.
MediaLisa Bennett 5 Practical Tips for Effective Video MarketingVideos need to be well planned and have a clear purpose to make an impact. Use these tips to get started with video marketing.
#AskGaryVee08:59 Why Zero Is the New Marketing BudgetGary Vaynerchuk, CEO of digital agency VaynerMedia, talks about how social media is changing the marketing game, the kind of college class he'd teach, and more.
MediaRebecca Borison These Are YouTube's Top 10 Videos of 2014"‹Check out the most popular clips from the past 12 months.
MarketingKelsey Libert What Airbnb Can Teach You About Content StrategyIn an exclusive interview, Airbnb's SEO manager talks about how the company is leading the way with emotional content.
The Playbook01:07 Cheezburger's Ben Huh: How to Make Viral ContentCheezburger founder Ben Huh explains why there isn't one perfect recipe to create wildly-popular web content.
HiringOscar Raymundo The Secret to Recruiting Top-Notch Talent? Viral MarketingEncouraging your current employees to share your company's story is essential to getting the best job candidates.
Viral MarketingZoë Henry How PewDiePie Became the Most Popular YouTuber EverWhen Felix Kjellberg, aka 'PewDiePie,' plays video games, more than 30 million people tune in to watch.
Small Business WeekOscar Raymundo YouTube Opens a Studio for New York Video EntrepreneursThe second U.S. YouTube Space will create opportunities for aspiring video moguls to pursue branded entertainment and collaborations.
Viral MarketingGraham Rapier 3 Ways to Create a Viral Hit, the Comedy EditionFunny videos are no longer seen as an side to traditional content, now they make up an entire industry that didn't exist a few years ago. Here's how comedy got it's groove back.
InnovateChristine Lagorio-Chafkin The New Messaging App That's So Simple, It's BrilliantEveryone's talking about Yo, the app that only messages one word.
Small Business WeekChristine Lagorio-Chafkin The 'Internet Famous' Help Brands Kill It on SocialSponsored tweets are ancient history. Edgy stop-motion videos created by web celebrities? Now, that will win you followers.
Small Business Week The Lesson Mallory Edens Taught the Twitterverse About Content MarketingThe 18-year-old became an instant celebrity following the NBA draft, showing the arbitrary nature of what goes viral.
Viral MarketingChristina DesMarais Viral Video Psychology: It's All About Targeting These 18 EmotionsWhen viral videos go crazy, it's usually because they tap some fundamental human emotions among viewers.
Viral MarketingErik Sherman Funny Ads: How KFC Nailed It With Chicken Corsage CampaignA tongue-in-cheek take on an unlikely prom accessory is a great example of how to do humor--without offending anyone.
Viral MarketingErik Sherman 3 Reasons Your Marketing Didn't Go Viral (and What to Do About It)Make no mistake: Viral marketing doesn't just happen by accident. Here's what's usually behind an ad that gains a crazy following.
Small Business WeekAbigail Tracy Jimmy Kimmel's Lessons on Viral VideosWidely shared videos can provide a great marketing boost, but planning them shouldn't take you away from your core business, the talk show host says.
Female FoundersJanine Popick Creating Viral Content Comes Down to Just Letting GoWhen was the last time you rapped about a product launch or incorporated a sense of fun into your content? Maybe you should let it go and see what can happen.
Viral MarketingWill Yakowicz Hoax of the Future: That Viral Hoverboard Video Is Revealed to Be FakeA video featuring what appears to be a working hoverboard has been debunked, but the hype it generated shows how powerful viral ads can be.
Viral MarketingDave Kerpen How to Make Money by Blogging on LinkedInAn entrepreneur reveals how he generated leads and revenue with his LinkedIn blog and show how you can do the same.
Small Business WeekDoug Cantor 5 Tips for Making an Effective Video AdAdam Lisagor, the Martin Scorsese of online video advertising, offers tips on how to produce ads that will resonate with viewers and generate sales.
Small Business WeekAbigail Tracy Companies Are Going Viral for the HolidaysSeveral businesses have made elaborate videos this year to spread holiday cheer--and increase their brand recognition.
Viral MarketingKevin Daum 5 Powerful New Ways to Make Video Attract CustomersVideo really helps sales, but with millions of videos on YouTube, it's hard to get noticed. A new tool and these 5 tips help others help you grab more views.
Viral MarketingDoug Cantor The Year's Top 20 Most-Shared Video AdsNeed a little advertising inspiration? Look no further: Check out the year's most-shared video ads, and the hooks that compelled viewers to share them.
Social MediaDave Kerpen 10 Vines You Must Watch If You're Marketing OnlineFind out what's working for brand marketers on Vine, the six-second video platform that the Twitterverse is embracing.
Viral MarketingInc. staff01:10 Nick Woodman: User Enthusiasm Empowers Your BrandInc. Live: The founder of GoPro reveals how eager, engaged customers sharing each other's content can lead to incredible growth.
Inc. LiveInc. staff15:53 Nick Woodman: Let Passion Drive Viral GrowthInc. Live: How passion has helped GoPro's founder capture 30% of the global pocket camcorder market.
The PlaybookDave Kerpen How to Turn Your Customers Into EvangelistsFrom free t-shirts to house parties, Likeable Local founder Dave Kerpen explains how to get people marketing for you.
Social MediaEric Holtzclaw This Post Will Go ViralI spent months researching what makes something go viral. Here's what I learned and how to apply it to your business.
Viral MarketingJohn Greathouse Going Viral: Lessons From a Joke That Triggered 6,000 TweetsYou can't force something to go viral--but there are ways you can help it along. Check out a recent example that can teach you how.
Viral MarketingChristina DesMarais 9 Irresistible Viral Marketing VideosThere are lots of ways to go about putting together a clever YouTube ad. Watch these examples for a little inspiration.
Viral MarketingMarla Tabaka Do Customers Love You? Ask These 5 Questions to Find OutWant to be as adored by customers as Virgin Airlines? Get a solid foundation in place by thinking through this set of important questions.
Coping With FailureJohn Greathouse Protecting Your Online Reputation from Trolls: 8 TipsSome customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond.
AdvertisingJeff Hoffman How Smart Companies Use PR to Get the Word OutWhat you need to know to market your new business idea, without spending much (or at all).
Social MediaKevin Daum 5 Myths of Video Marketing (& How to Overcome Them)Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies.
Social MediaHoward Greenstein 4 Ways to Take Advantage of Facebook Mobile AdsYou're a few clicks and a few dollars away from reaching customers on Facebook mobile. Here are four simple ways to do so.
Small Business WeekIssie Lapowsky I Can Has Reality Show?I Can Has Cheezburger and FAILBlog are (in)famous for making memes. Now they have a new reality series. Founder Ben Huh talks about letting Bravo's cameras inside his company.
Social MediaJohn Brandon New Rules of Viral VideosThey're getting longer and funnier--and they're barely recognizable as advertisements.
Social MediaHoward Greenstein Managing Your Company's Facebook Page Just Got EasierBased on feedback from business customers, Facebook announced a few new features, including its new Page Manager app.
Small Business WeekJessica Stillman 3 Lessons in Viral Buzz From the Mars RoverSure, exploring the final frontier is a huge advantage when it comes to generating viral buzz, but it's not all that NASA does right.
Small Business WeekHoward Greenstein 5 Things You Don't Know About FacebookIs Facebook hiding your posts and making you pay to reach your own fans? Here's what's going on.
E-commerceErik Sherman ComScore Report: Facebook Ads Work (Sort Of)Critics claim that Facebook ads don't really work. Now Facebook is fighting back with data--but don't believe everything you read.
Viral MarketingGeoffrey James How to Tell a Great StoryUse this seven-step process to develop and tell a business anecdote that will you help close the deal.
Company CultureRiley Gibson Burn Your NDAThree reasons to run a more open, honest start-up. (And, no, that doesn't involve non-disclosure agreements.)
TechnologyScott Steinberg Start an Email Marketing Campaign in MinutesA round-up of some of the best online newsletter services out there. Plus: Three etiquette rules you must follow.
Viral MarketingGeoffrey James Have Customers Write Your AdsMarketers aren't usually very good at writing an effective, strong sales message. You're better off asking customers for help.
Social MediaKevin Daum Get More People to 'Like' You: 3 TipsHave Twitter and Facebook become too noisy and useless for meaningful interaction? Here are three tips for taking better advantage of social media opportunities.
Viral MarketingGeoffrey James LinkedIn Tips: How to Build Your BrandPotential customers will judge your company by your personal brand, not your products. Make sure you can measure up.