Smart business leaders use data to improve every aspect of their organizations. Businesses today are harnessing the power of digital insights so they can make informed decisions, improve business outcomes, and meet customer expectations.

Business leaders can now use this same data-driven approach to improve their own performance by staying ahead of their body's fitness, recovery, and sleep needs. The WHOOP Strap 3.0 and accompanying membership, gives users access to personalized insights, so they can make smarter lifestyle decisions. Some of the world's top athletes are WHOOP members, from NFL and MLB players, to pro cyclists, and leading trainers.

Let's consider how entrepreneurs and business leaders can leverage this same "secret weapon," monitoring and analyzing their personal data to drive physical performance, just as they use data to steer their business.

24/7 personalized data to help you find balance

WHOOP calculates heart rate variability (HRV), which studies say is one of the best indicators of overall well-being. It also auto-detects activities and tracks cardiovascular effort, so members know exactly how much stress they are putting on their body.

By wearing the WHOOP Strap on your wrist, you gain 24/7 sleep, recovery, and performance insights, so you know how ready you are to take on the day. Since WHOOP is a data and technology company at heart, it rolls out new features constantly. For example, it recently released WHOOP Journal, which allows members to see how lifestyle behaviors, such as cutting caffeine or taking CBD oil, impact sleep and performance.

Kristen Holmes, VP of Performance at WHOOP and a former member of the U.S. National Field Hockey Team, says WHOOP is the only company that measures the activity/fluctuations of the cardiac autonomic nervous system, particularly as it relates to recovery, training status, and mental and physical readiness.

Holmes helps train thousands of professional and NCAA athletes, but WHOOP is designed for anyone interested in understanding their body and how it adapts to external stressors. Since entrepreneurs and business leaders live particularly demanding lives, they have a lot to gain from WHOOP insights, and the tool could help them take better care of themselves.

Managing the ups and downs of business is all-consuming, says Holmes.his tool helps you gain a sense of balance and take control. If you are not taking care of your mental and physical well-being, it will manifest in the data. This enables you to course correct, as opposed to getting three months down the line and realizing, 'Oh my gosh, I am in a downward spiral.'"

Holmes also points out that there is a direct correlation between exercise and cognitive functioning. Being physically active--but not overdoing it--is essential to optimizing human performance. WHOOP helps members find this balance.

Sleep: the foundation for sharper performance

One of the tool's most unique features is its state-of-the-art sleep monitoring algorithm, which was recently validated by the University of Arizona and published in the Journal of Clinical Sleep Medicine. The study concluded that using WHOOP can improve sleep quality, and is "excellent" when compared to polysomnography, a clinical-grade sleep monitoring system.

Holmes calls sleep "the greatest legal performance enhancer on the planet," yet many Americans don't get the sleep they need. Perhaps even more detrimental, people often don't realize they are sleep deprived. Just because you went to bed at 10 p.m. and woke up at 6 a.m. doesn't mean you got 8 hours of restorative shut eye. Holmes says many WHOOP members are surprised to see how much meaningful sleep they are actually getting.

The consequences of sleep deprivation are well-documented. Not only does cognitive and physical functioning decline, you also increase your risk for cardiovascular disease, cancer, and obesity, while shortening your life expectancy, explains Holmes. WHOOP calculates how much sleep you need each night and summarizes sleep performance so you can understand your sleep cycles and circadian rhythm. It also helps you adjust sleep habits, for example, by recommending what time you should go to bed to get the sleep you need, thereby achieving better recovery and performance.

Face it. As an entrepreneur, so much of your day is out of your control. WHOOP helps you understand the factors you can control. But you can't change what you don't understand. WHOOP shows you how your lifestyle behaviors negatively or positively impact your performance, so you can take action the same way you analyze your business and adjust accordingly.


Unlock your best performance with WHOOP. Join a community of athletes, entrepreneurs, and other high achievers who are using data to take control of their physical and mental well-being. Get started today and visit