In this episode, staff writer Will Yakowicz discusses the $2 billion "barefoot" running industry. Practitioners of barefoot athletics--which include runners, water sports aficionados, and extreme sports enthusiasts--actually wear peculiar-looking thin rubber-toed shoes that have individual spaces for each digit. The industry was propelled by Chris McDougall's 2011 book Born to Run and a Harvard study that delves into the evolutionary biomechanics of barefoot running.
Senior writer Christine Lagorio-Chafkin talks about the annual Burning Man festival. Started in San Francisco in 1986 for artists to make a city that functions without money, it has since moved to the Black Rock Desert in northern Nevada and now attracts entrepreneurs and tech billionaires who stay in exclusive camps. Elon Musk and Sergey Brin say Burning Man is responsible for "aha" moments and great inventions, while original burners claim the latecomers are corrupting the all-inclusive spirit of the weeklong utopia.
Features editor Diana Ransom gives the details on eccentric honorees from this year's Inc. 500 list. Mark Fisher Fitness, a New York-based exercise studio that features trainers dressed in superhero costumes and glitter, has grown by 1,500 percent in the last three years--earning it the 312th spot on this year’s Inc. 5000 list. Urban Fresh Cosmetics, founded by a couple who live in the middle of a desert in New Mexico, makes cosmetics with ingredients like red algae and cornbread. The startup made $3.1 million last year and grew by 1,300 percent to land at the 342nd spot. Tune in to to hear more about the fastest-growing private companies in the country.
And as with every episode, find out what made every member of the podcast team hit the "Like Button" this week.
Jon Fine, executive editor of Inc., fills in for editor James Ledbetter this week for the Inc. Uncensored podcast, which is part of the Panoply network. Regular participants include features editor Diana Ransom, who manages flagship online packages like the Inc. 5000 and Inc.'s 30 Under 30 and writes about the nexus of business and politics; senior writer Christine Lagorio-Chafkin, who covers technology, startups, and culture; and staff writer Will Yakowicz, who covers legal cannabis, tech, and the grey economy.