Welcome to the 121st episode of the Inc. Uncensored podcast, hosted by Inc.'s editor Jim Ledbetter.

\n

This week, Jon Fine, Inc.'s executive director of editorial, talks about Tom Foster's piece in Inc.'s June issue that explores how Warby Parker went from an e-commerce startup to a physical retailer that makes $250 million in revenue a year. Foster finds that Warby Parker now has 50 physical stores across the U.S. and will open 19 more stores this year. In 2016, Warby Parker's retail shops brought in just under 50 percent of the company's total revenue and Fine argues that the company has grown up and become a physical retailer with a \"robust online division.\" Foster found a small group of optometrists who have declared war on Warby Parker for they believe the company represents an existential threat to their profession. The crew discusses how the company made the jump from online to the physical world.

\n

Staff reporter Emily Canal talks about Troll Cakes, a small New York City-based business that makes cakes decorated with mean messages from online trolls. If you get trolled online, baker Kat Thek will bake a cake decorated with the offensive comments and send it to your troll. If you don't know your bully's address, Thek will conduct an investigation and find the address (for an additional $30). Thek has sent about five cakes to President Trump at the White House for a couple of customers, she says.

\n

Lastly, the group interviews serial entrepreneur Noah Kagan, who was the thirtieth employee at Facebook and started Sumo.com and AppSumo.

\n

As always, you can listen to individual episodes of the Inc. Uncensored podcast on the Panoply network or on iTunes, where you can also subscribe.

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Before Inc., he reported from the West Bank and Moscow for Tablet Magazine; he covered business, crime, and local politics for The Brooklyn Paper; and he was the editor of Park Slope Patch. He lives in Brooklyn, New York.","aut_column_name":null,"aut_atyid":1,"aut_newsletter_location":null,"authorimage":"https://www.incimages.com/uploaded_files/image/100x100/Will_Yackowicz_Portrait-_59790.jpg","sortorder":null}],"images":[{"id":233451,"sortorder":null}],"inlineimages":[],"photoEssaySlides":null,"readMoreArticles":null,"slideshows":[],"videos":[],"bzwidgets":null,"relatedarticles":null,"comparisongrids":[],"products":[],"keys":["Inc. 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Uncensored</a> <a target="_blank" rel="nofollow" href="http://dcs.megaphone.fm/INC1098054508.mp3?key=97b685ee02db06a3113f1a8a9f226c9e">podcast</a>, hosted by Inc.'s editor <a href="https://www.inc.com/author/james-ledbetter" target="_blank">Jim Ledbetter</a>.</p>\n<p><iframe frameborder="no" height="200" scrolling="no" src="https://player.megaphone.fm/INC1098054508?" width="100%"></iframe></p>\n<p>This week, <a href="https://www.inc.com/author/jon-fine" target="_blank">Jon Fine</a>, Inc.'s executive director of editorial, talks about <a href="https://www.inc.com/magazine/201706/tom-foster/warby-parker-eyewear.html" target="_blank">Tom Foster's piece in <em>Inc.</em>'s June issue</a> that explores how <a href="https://www.inc.com/anna-hensel/warby-parker-to-open-25-retail-locations-in-us.html?cid=search" target="_blank">Warby Parker</a> went from an e-commerce startup to a physical retailer that makes $250 million in revenue a year. Foster finds that Warby Parker now has 50 physical stores across the U.S. and will open 19 more stores this year. In 2016, Warby Parker's retail shops brought in just under 50 percent of the company's total revenue and Fine argues that the company has grown up and become a physical retailer with a "robust online division." Foster found a small group of optometrists who have declared war on Warby Parker for they believe the company represents an existential threat to their profession. The crew discusses how the company made the jump from online to the physical world.</p>\n<p>Staff reporter <a href="https://www.inc.com/author/emily-canal" target="_blank">Emily Canal</a> talks about <a href="https://www.inc.com/emily-canal/troll-cakes-kat-thek-fights-internet-trolls.html" target="_blank">Troll Cakes</a>, a small New York City-based business that makes cakes decorated with mean messages from online trolls. If you get trolled online, baker Kat Thek will bake a cake decorated with the offensive comments and send it to your troll. If you don't know your bully's address, Thek will conduct an investigation and find the address (for an additional $30). Thek has sent about five cakes to President Trump at the White House for a couple of customers, she says.</p>\n<p>Lastly, the group interviews serial entrepreneur Noah Kagan, who was the thirtieth employee at Facebook and started Sumo.com and AppSumo.</p>\n<p>As always, you can listen to <a target="_blank" rel="nofollow" href="http://dcs.megaphone.fm/INC1098054508.mp3?key=97b685ee02db06a3113f1a8a9f226c9e">individual episodes</a> of the <a href="https://www.inc.com/inc-uncensored" target="_blank">Inc. 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