Netflix is not growing, or selling, marijuana, but the streaming giant did lend its brand to a marijuana dispensary over the weekend to help promote a new Netflix original show.
To promote newly released "Disjointed," which follows an entrepreneur as she opens a medical marijuana dispensary in Southern California, Netflix held a pop-up media event in a Hollywood cannabis dispensary.
According to a Netflix press release, Alternative Health Herbal Services, a dispensary in West Hollywood, grew cannabis specifically to be branded by Netflix. The partnership blossomed with the Netflix Collection, which features 10 strains of cannabis inspired by Netflix original shows including "Disjointed," which was released Friday, "Orange is the New Black," "Wet Hot American Summer: 10 Years Later," "Arrested Development," and others, Variety reports.
The Netflix-branded strains include the Eve's Bush, Omega Strain, and Rutherford B. Haze, which are all inspired by "Disjointed," which was created by Chuck Lorre of "The Big Bang Theory." The pop-up event, which was only open to medical marijuana card-holding patients, transformed Alternative Health Herbal Services into Ruth's Alternative Caring, the dispensary from Netflix's show. According to the Los Angeles Times, Dina Browner, the owner of Alternative Health Herbal Services, was the show's "cannabis consultant."
"Orange is the New Black," also a Netflix original, also has its own strain: Poussey Riot, which is supposed to be used for "kicking it with somebody, talking, making mad stupid jokes," Netflix said. "Arrested Development," which Netflix brought back to life after being cancelled on network television years ago, has its own Banana Stand Kush, a reference to the Bluth family's chocolate dipped banana stand. Other shows that received their own strains include "Bojack Horseman," "Grace and Frankie," "Mystery Science Theater 3000," and others.
"Each strain was cultivated with the specific shows in mind, designed to complement each title based on their tone," Netflix's press release states.
Netflix also noted that the company did not profit from marijuana sales because it was a promotion event.
The event lasted from Friday, August 25 through Sunday, Aug. 27.