G5 CEO Dan Hobin says that most people move to Bend, Ore. for the quality of life. So he thought, "Why not bring that same quality to business?" G5, which helps companies generate online leads and track marketing performance, has thrived because of its open and transparent work environment, says Hobin. Each year, employees get an "autonomy day" to spend 24 hours doing whatever they want at the company—from pursuing a new product idea to researching new lunch options. The company maintains about a seven percent turnover rate, and Hobin believes the upbeat office culture has helped the business scale. "If your people aren"t thriving and happy, your customers aren"t going to have good experiences," he says.
May 23, 2011