When it comes to hiring the best talent, good hiring managers already know they should give job seekers the best experience possible. That way, when the job is offered, the recruit already has a good impression of the company and is engaged with the hiring team.
Yet, candidate experience is just as important, if not more so, to those who don't get hired. These people are not only job candidates; they're also potential customers and advertisers. And when they have bad experiences with a company during the hiring process, they don't forget. Nearly 33 percent of those whose experience was negative said they were less likely to purchase a company's product or service.
But don't fret. With the right mindset, software, and tools companies can provide all potential candidates with a good experience, letting them walk away with a positive impression of the brand, even if they don't get hired. And with the right hiring software, it's easy to do and doesn't require any more work for hiring managers than they're already doing.
That's because it all comes down to three simple things. Transparency. Feedback. And support.
When a candidate applies to an open position within a company, there are certain things that improve his or her experience, and transparency is at the top of the list. When a company is transparent about the position and itself, the applicant is able to set reasonable expectations and is less likely to become discouraged if he or she doesn't get the job.
Here are just some of the ways the job application process can be improved to engage potential candidates and give them full transparency.
- Find hiring software that shows applicants when their resume is viewed, if it's been favorited, or if it's been declined. This keeps candidates informed of where they stand in the running and helps them develop a realistic expectation of their chances of moving forward in the hiring process.
- Use a program that shows candidates approximately how many people have applied for the job. This supports a healthy expectation and allows them to see how much competition there is for the position.
- Use an Applicant Tracking System that shows the last time the hiring manager logged in. This allows job candidates to know how often applications are checked and if the hiring manager has had the opportunity to review their resume.
Here at Workpop, we have a feature called Employer Response Score. This score lets candidates know how likely a hiring manager is to respond to their applications or resumes based on how they've previously responded to other candidates. This gives candidates a true level of transparency, reinforces a reasonable expectation of moving forward, and holds hiring managers accountable for interacting with applicants in a thoughtful and positive manner.
A second way to improve a candidate's experience is to use software that offers the ability to provide feedback on resumes and cover letters. With feedback features, candidates can upload their applications and get feedback from peers on how to improve them. The community forum on Workpop has a 95 percent response rate, with many resumes receiving feedback from more than one person.
This not only improves individuals' resumes, it also increases their chance of getting hired in the future -- and makes them have a more positive impression of the company they're applying to.
It's also beneficial to use tools that provide helpful and timely information for candidates. Topics like career advice, resume building tips, and interview questions help candidates better prepare for the application process and improve interactions between job candidates and potential employers, not to mention boost confidence and engagement.
Sure, hiring managers want to use software with good customer service, but that same service should be extended to job applicants as well.
Look for programs that offer customer support where questions and concerns can be addressed by friendly and helpful staff member (preferably in the US). That way, if the perfect job candidate is struggling to upload a resume, your company won't lose them to a technical glitch.
The same software that makes it easy for you to post jobs and cull through resumes should cater to the candidate as well. By making it easy to edit and manage applications and resumes, job candidates feel like their needs are being met, even before they're hired.
By using these three things -- transparency, feedback, and support -- you can enhance the candidate experience and improve how job candidates feel and think about your company and brand.