Think big brands naturally retain more customers than smaller ones? Think again.

Though big companies can invest more in marketing and branding, they probably would not have enough patience to understand the needs of every customer and thank all of them for their time, according to the following infographic from SCORE, a mentoring organization for small-business owners.

As it turns out, that kind of TLC has a demonstrable effect on how customers perceive your business. The result: Small businesses actually stand a better chance at building customer loyalty than bigger businesses. 

Here's why and how you should build a strong relationship with your customers:



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