Booster Fuel is a new startup that delivers fuel to your car. Currently operating in Silicon Valley and in the Dallas-Fort Worth areas, and next in Seattle. All you have to do is download the app, park your car, leave the fuel cap door open, and order fuel online. 

 

Since the company is buying fuel wholesale, they roll the savings to the customers, and their price is actually 5 cents cheaper than in area gas stations. There are no fees, commissions, or membership costs. The purple trucks hold 1,200 gallons each, so they can fill some 40-50 cars in one trip. Once they fill your tank, they will clean your windows, and leave a small "thank you" note. You will receive a receipt in your phone. 

Like Uber, and many other services: it's all about understanding behaviors, changing them, and adding convenience. 

The company's founder, Frank Mycroft, dreamed of creating an on-demand fuel delivery app, and raised $12.5 million funding in two rounds, one of which was led by Billionaire businessman Ross Perot Jr., who also allowed the company to incubate in his developed community, Alliance Texas.  

As soon as I learned about this service, I signed up. However, the app informed me that no service is being offered at my selected location. Yet. I'll be waiting...

What's next? Booster Fuel's founder would love to expand into groceries delivery. Check it out. You will never go back to a gas station. 

 

Published on: Mar 22, 2016
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