For a founder who wears many hats in his or her organization, having an assistant eases the burden of having to handle less important, yet nonetheless timely tasks. In order to truly make this a worthwhile investment, however, you should feel empowered to trust your assistant to take care of duties besides answering the phone.
Eleven entrepreneurs from Young Entrepreneur Council (YEC) share the tasks they delegate to their employees so they can focus more closely on their business.
1. The company’s internship program.
Because they have visibility into most goings-on at a company, assistants are uniquely positioned to make great intern program supervisors. Assistants can help coordinate making sure interns get experience and exposure to different departments within your startup. This is also a great task to help assistants gain skills in managing people and priorities, which builds their leadership capabilities.--Brittany Hodak, ZinePak
2. Your email.
Yes, it can be outsourced. For most of us, our email inbox is open all day long, sucking up hours of our day. Allow yourself to let go and have someone you trust to clean up, filter and manage your emails. Throughout the day, they can notify you about urgent or important issues so you don’t have to worry and can focus on the truly important tasks in your business.--Chris Brisson, Call Loop
3. Networking event sourcing and registration.
Building relationships within your community is a great way to get those initial customers, find employees/partners and build momentum for your business. Have your assistant keep a list of organizations and regular networking events for you to attend. Then, have the assistant register you for those events and place them on your calendar.--Mark Cenicola, BannerView.com
4. Purchasing and supply procurement.
Get an assistant to handle all the supplies your business needs to run. They can work with your accountant to set up credit lines with your suppliers, handle monthly purchases and even research new products for you based on your preferences. Most supply orders are placed online or via phone, so remove yourself from the process unless your approval is required.--Dave Nevogt, Hubstaff.com
5. Paying personal bills and credit cards.
One of the more time consuming parts of each month is paying personal bills. When I hired an executive assistant for the first time and she asked if I’d like her to manage payment of my personal bills and credit cards, I was a bit startled because it wasn’t immediately obvious that it would save me the amount of time it has. Less personal responsibility means more time to spend on your business.--Kristopher Jones, LSEO.com
6. Sales funnel follow-up.
You should assign an assistant to check in with leads, prospects and contacts. When you run a large business, you talk to hundreds of people each day, and it becomes impossible to scale if you are doing it all by yourself.--Erik Huberman, Hawke Media
7. Reviews of deliverables that require your approval.
You likely have several documents each day that are delivered to you for review and approval. You also likely waste your time reviewing documents that don’t meet basic structure (templates), formatting, or content (intro, conclusion) that you consistently require. Delegate an initial review to your assistants. When the document gets to you, it’ll be ready for your strategic review and approval.--Adam Roozen, Echidna, Inc.
8. Time-consuming tasks.
The things you should outsource are the time-consuming daily tasks that keep you from finding new customers or serving existing customers. Some people outsource accounting operations/bookkeeping, while others outsource social media management. You should be doing what you do best: building your business.--Alfredo Atanacio, Uassist.ME
9. Team meetings.
Although you should be present for as many meetings as possible, smaller team meetings should be delegated to an assistant when possible. The assistant can oversee the meeting, keep it on track, record meeting minutes and takeaways and digest ideas and opinions to share with you, especially if the meeting doesn’t fit into your day. This way, meetings can run smoothly even without your presence.--Miles Jennings, Recruiter.com
10. Hiring logistics.
All aspects of hiring except for the actual interview should be outsourced to your assistant. At times, if a prospective candidate comes through a referral, you tend to take the entire applicant tracking upon yourself. However, that can quickly become a time suck. What’s more, some studies have suggested that a leader setting up his own meetings can dilute his personal brand.--Pratham Mittal, VenturePact
11. Decision making.
An assistant relationship works best when it is a partnership and they can function as an extension of yourself. You should feel comfortable with your assistant making decisions on your behalf when urgent. Also, as your company scales and your time becomes a commodity, your assistant should be your representative to the rest of the company and external contacts when you aren't available.--Shradha Agarwal, ContextMedia