By Jared Atchison, co-founder of WPForms

When it comes to your business, would you say it has a strong company culture

Your company culture makes up your business’s everyday life -- from its organizational processes to its relationship with customers. There are many factors that make up this culture, such as its mission, branding, internal communication, values and more. It’s how your business operates as a whole and what it stands for beyond its products and services.

Positive work cultures have been known to make employees happier, promote collaboration and inspire creativity, among other benefits. If your business is going to succeed against the competition, then it needs to cultivate a positive, honest company culture.

Here are three tips to help you build a company culture that withstands the tests of time.

Care about your team.

It’s difficult for employees to care about the company culture if the company doesn’t care about them. It also doesn’t look good for any company to have a leader who only makes decisions based on their own benefit. 

Too often, greed and self-interest overpower the team’s well-being and this leads to disorganized operations. In a 2019 survey reported by Harvard Business Review, more than 80 percent of CEOs declared empathy as a key to success.

Make an effort to show your employees that you care about them and appreciate their efforts. Without them, your business wouldn’t have nearly the same chance of thriving. You have your team’s productivity, hard work and consistency to thank for the company’s ongoing progress.

Focus on your team’s well-being and make sure they have everything they need to succeed within the company. You can ask for their feedback regularly so you know where everyone stands and can make improvements where needed. 

Implement adequate training.

The best way to prepare your team for the type of culture you want the company to have is by providing the appropriate training. Experience is the best teacher, and giving employees access to resources that further their learning will only help your business thrive. Taking the time to provide training now will save you from trouble and spending more in the future.

Regardless of how you train employees, it’s important that your company’s values are expressed clearly. The right training seeks to improve every aspect of your business by educating employees so they can perform at their best.

The proper training will teach your team how to harness their emotional intelligence, diagnose problems early on, follow protocol and develop their own leadership skills. These are all qualities that build a strong company culture as time passes.

Be an active example.

As a leader, you need to practice what you preach if you expect those around you to do the same. It’s hypocritical to expect them to follow guidelines while you get away with the opposite behavior. This creates a company culture that is dishonest and toxic.

Be an example of the behavior you want to see from your team. You can’t create a positive, productive environment if you do nothing to help others, be kind or provide assistance. If you want to see your company thrive through teamwork, for example, then you need to be the first to lend your hand to those who need it.

Setting a good example also means holding your employees equally accountable at all times. There are no favorites, and everyone faces the same consequences for the same actions. Picking favorites creates an unwelcoming environment that can make certain people feel undervalued, so it’s crucial to treat everyone the same. 

It takes time to build an authentic, reliable company culture, but it can be done through consistent practices by the whole team. Setting the proper example and being there for your employees however they need is crucial to building a company culture that lasts through time and hardships.

Jared Atchison is the co-founder of WPForms, a drag & drop form builder for WordPress that's being used on over 400,000 websites.