By Syed Balkhi, founder of WPBeginner.
Let’s take a look at four different content marketing tools you need to give a try in this year and how to use them for the best results.
Creating Engaging Headlines
In 2018, if your goal is to create more engaging content, it’s imperative to create compelling headlines. Without a doubt, your headlines can make or break your content. They are the most important engagement factor. We use Headline Analyzer by CoSchedule to create captivating headlines that drive traffic, shares and engagement. Backed by data, it lets you optimize your headline with the right word balance and character length to boost engagement.
Start by entering your text into the tool to begin your headline analysis. The tool will then show you your headline type, analyze the phrases used in it and generate a preview of what it will look like in Google search for you. We use this tool to help us brainstorm headlines for our blogs. Before we write an article, we'll brainstorm titles and assign them to the corresponding writer in our project management tool.
Streamlining Project Management
Asana is a project management tool that capitalizes on convenience. What makes Asana a unique tool for content management is that it lets you see the progress of your content marketing tasks at just a glance. We organize our content marketing tasks into calendar view or list format, depending on the project. You can quickly dive into the details by commenting on tasks and adding attachments into your assignments.
Streamline your content marketing efforts by either using it as a to-do list manager or as a fully-fledged editorial calendar. By using it as a to-do list manager, you can operate your day-to-day tasks effectively and schedule them based on priority. Using it as an editorial calendar enables you to easily organize your workflow from researching topics, crafting and assigning content to the corresponding writer.
We use Asana as an editorial calendar for our content marketing. We subdivide our editorial calendar into the following sections: "Topic Ideas," "New Assignments," "In Progress," "Pending Review" and "Ready to Submit."
Increasing Traffic to Your Site
If you want to create content that people read, you need to increase the traffic and conversions to your website. The more traffic to your site, the higher Google will rank you for specific keywords.
Email outreach is one of the best ways to increase traffic and build white hat links to your site. Find sites that will potentially link to you and send emails to the site owner requesting backlinks, PR pitches, guest article pitches and so on.
Before you start the outreach program, use a tool like BuzzSumo to find out who is already mentioning you in the press. BuzzSumo allows you to figure out who is mentioning you, find popular posts and discover what people are asking in your industry. For example, we find out who has mentioned us in the press but hasn't linked to us using the "no link" feature. We'll then reach out to those specific bloggers and ask for a link to help increase our domain authority.
Identifying Popular Keyword Searches
Once you have brainstormed some topic ideas for your blog post based on questions people are asking, start typing in keywords in Google's Keyword Planner. This will help you identify which keywords get more searches and how competitive they are. The goal is to try to pick keywords that are not very competitive and get a lot of searches. You'll want to include your keywords in the title of your article, body and URL.
Content marketing is a time-consuming task. If you want to amplify your results in 2018 with content marketing, it’s crucial that you include the best tools in your toolbox. You can start by trying out the tools one by one and create a content strategy that perfectly adapts to your workflow.
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site that helps small businesses start their website.