By Chris Christoff, co-founder of MonsterInsights
If you're like other marketers and business owners, you know the value of social media. It's a safe bet that your target audience hangs out on at least one platform, and there are plenty of fantastic opportunities to grow your business right from your social profiles.
One of the problems many people face when growing their social profiles is they have a low subscriber count. The knee-jerk reaction is to pay for ads, but you are better off building your brand by organically promoting your page. People who naturally land on your profile are more likely to follow you and, consequently, more likely to become customers.
Let's look at four tips that will help you organically boost your presence on social media.
Engage with your followers.
Audience engagement is the backbone of building brand visibility. How likely are you to follow and care about a company that hardly posts content and never comments to let subscribers know they matter? Odds are, you look for brands that do interact with their audience and post valuable content.
Your customers feel the same way. They want to follow and engage with businesses that attempt to talk to them. You don't have to spend every waking minute answering people across all of your social media accounts, but you should take time each day to read and respond to high-priority comments or heartwarming queries.
For instance, if someone leaves a review raving about how great they think you are on their social media account -- which you should know through social listening -- take a couple of seconds to thank them for their feedback. This small gesture can go a long way toward improving brand visibility.
Diversify your best content.
Longtime fans of social media know that certain content is more shareable, and thus, more likely to increase brand visibility. You can capitalize on your existing blog posts to make content that has a much greater chance of improving your brand visibility.
Let's say you have a website that specializes in helping other business owners with their email marketing campaigns. On your blog, your email marketing tips post is by far the most viewed.
If you want more people to see your post, consider reformatting it in a video or infographic, both of which are known for going viral. Most people browse social media from their smartphones and may not have time to read a full-length blog post. However, those same people can read an easy-to-follow infographic or watch a video that sums up the information.
Diversifying your content allows you to reach new people and grow your brand name. We all have different ways of processing and consuming information. When you create varied content, you cast a wide net that attracts diverse people based on the type of content they consume.
Host a giveaway.
Looking for a fun way to improve your brand visibility? Online giveaways are a great opportunity to engage with your followers while drastically developing your brand visibility.
The key to getting more people to see your business during a giveaway is to create rules for your event that match your marketing goals. For instance, you could have subscribers tag three of their friends and share your post for a chance to enter a prize.
After a few people tag their friends and share your post, there's a good chance that it could snowball. Before long, you could end up with thousands of new followers.
Connect with other brands.
Connecting with other brands will help you share audiences across your industry. Let's go back to the previous example with the email marketing business. If this fictional company wanted to grow its brand visibility, it would look for other people who are in the same industry but have a slightly different product or service. They may want to partner with a hosting company since people who use email marketing firms generally need a web hosting product.
Find these brands on their websites or social media profiles and reach out. Let them know that you've read their content and think a collaboration would be beneficial for both parties.
Remember: Some people will graciously accept your partnership offer, and others will flat-out ignore you. Don't let the rejections or lack of responses discourage you. There are plenty of other companies in the same boat you're in.
Back to you.
Now that you know how to use social media to get more eyes on your business, it's up to you to get out there and put this advice into action. You can try one or all of these tips if you want to build rapport with your existing audience, boost your sales, grow your subscribers and improve your overall brand visibility.
Chris Christoff is the co-founder of MonsterInsights, the leading WordPress plugin for Google Analytics.