By Beth Doane, an award-winning writer, speaker and entrepreneur. She is the CEO of Main & Rose.

Over the past two years, we've undergone a reckoning, attitudes toward work shifted and values changed. As companies grapple with returning to offices old practices aren't working. 

We spend one-third of our lives working, and people want that time to matter, not be sacrificed for a paycheck that comes at the expense of their happiness. This has catalyzed a mass exodus from the workforce. The number one reason for quitting--culture. 

Now, there are more open jobs than at any other time in United States history. To attract the best people, you need to create a workplace that isn't only focused on output but thrives from the inside.

At Main & Rose, we've spent almost a decade building our culture, learning what our team needs to feel fulfilled, and making sure our values are ingrained in the DNA of everything we do. Here are some of my insights into building culture at your business.

1. Clearly define and share your company values.

Your company's values are critical for your culture. They provide a guide and a measuring post for all employees, impacting how they treat others, their work, and themselves. Clearly define those values and share them with everyone, and don't settle for what some other brand could claim. They should be specific to you--why you exist and what you care about. It's okay if they're hard to write and require revisions, this will make your culture stronger.

At Main & Rose, we have a strict "no ego policy"--there are absolutely no exceptions to this rule, and all of our team members know that. The policy starts at the top, and leading by example is crucial to establishing a positive workplace culture that celebrates its values and team members. We go into every space and meeting with an open mind, an eagerness for feedback, and respect for all voices.  

2. Encourage healthy conversations.

Most of us like to hear that we're doing a good job. Positive affirmations and reinforcement have been proven to boost a team's morale and confidence. 

Address any issues that may arise, whether interpersonal conflicts or a decreased quality of work. Tackle them when they emerge and do so privately. Show everyone respect and give them an opportunity to speak for themselves. 

Healthy conversations don't look the same for everyone. They can be uncomfortable. We all have different communication and conflict resolution styles. Personality tests are an effective way to learn more about your team members and can help reveal various triggers and motivations to effectively guide discussions.

3. Incorporate mindfulness into the everyday.

More than 75 percent of workers have experienced burnout. And 61 percent of remote workers say they find it difficult to "unplug" after work hours. Especially if you're a remote company, you're more at risk of employees feeling over-stressed and under-motivated. But your team is only strong because of those individuals, so prioritize them.

  • Encourage people to step away from the desk. Normalize setting a Slack status to "getting some fresh air."
  • Host monthly mindfulness or breath work sessions.
  • Provide subscriptions to mindfulness apps--like Headspace or Calm--or fitness services. 

4. Offer mental health days, no questions asked.

As advocates of mental health, we aspired to create a company that rebelled against traditional "agency life," where self-care was an afterthought to productivity. Whether an employee is having one bad day or dealing with an ongoing struggle, we work with them to take a mental health day or even a mental health week. 

In a study by the American Psychological Association, 68 percent of workers said their mood was more positive after taking time off. It invites them to pause, get off email and reconnect with their motivation when they're back.

5. Implement Get Stuff Done days.

We implemented Get Stuff Done(GSD) days a few months ago and they're universally beloved at our agency. Fridays have no calls, no meetings and no distractions, so our team can finally tackle everything on their to-dos lists and reach a stress-free place before the weekend.

To help sustain productivity and focus on days without anything on the calendar. We created a GSD playlist for our team, where everyone could contribute their favorite songs. We also provide access to time management strategies and resources.

6. Ensure there's really an open-door policy.

In a remote workplace, promoting clear, transparent communication becomes even more important. Our leadership is easily available via Slack, even just to chat or offer advice. Our team members check in with their managers at least once a week to discuss any issues or concerns, as well as what's going well and each team member's goals. We encourage people to write out talking points ahead of time. 

Your company is your people. You're only going to find the right fit when you treat them with respect and compassion and offer growth opportunities--and if you don't, someone else will.