By Michael Kurland, CEO of Branded Group

With January 2020 already in the rearview mirror, it can be challenging to persevere in our intentions and resolutions for the new year. The motivation to start fresh can falter as our best intentions get hijacked by day-to-day life. However, if we truly want to make positive changes and make the phrase “New year, new you” come to fruition, we must evaluate ourselves personally and professionally.

As leaders, this introspection has to extend to our organizations as well.

  • What can we do better or differently that will keep our employees engaged, productive and loyal?
  • How can we help them thrive in their chosen career paths?
  • What can we do to promote work-life balance?

We also must not forget the lifeblood of our businesses: our customers.

  • How can we better serve them and their needs?
  • How can we add value by being trusted and loyal partners?

These questions, or more importantly, their respective answers, are each worthy of contemplation by CEOs of any sized organization. No matter the solutions, customers or vendors, your team will look to you to lead by example.

1. A new year means new goals.

My company is driven by a clear goal: to “Be Better.” This short phrase has permeated our marketing communications and even resulted in its own hashtag: #BeBetter. Our team takes it to heart and continually strives to look for ways that we can do things better -- for ourselves, each other, our customers and our partners.

This year, along with requesting my executive team to develop their 2020 goals, I asked them each to write a short essay on what our official tagline means to them. Each shared their story, which prompted them to ask the same of their teams. Armed with a list of goals and a desire to truly emulate our “Be Better” stories, my organization is prepared for the new year both professionally and personally.

Today’s workers are looking for organizations that are authentic and purposeful. These exercises, along with other self-reflective activities, can enable your team to potentially think differently about their 9-to-5 time. When personal and professional well-being is emphasized, employees will remain engaged and productive.

2. Self-care is not selfish.

When starting a company, it’s typical for entrepreneurs to wear a multitude of hats. Until the company is firmly established with teams and processes in place, it’s not unheard of for newly minted business owners to put in long hours. Those hundred-hour workweeks are somewhat of a rite of passage to prove that you have put in the necessary sweat equity for your business.

However, spending all of your time trying to make your business profitable leaves you no time to celebrate its accomplishments. It also may negatively impact your health. Making a decision to place self-care on your daily to-do list is critical to your longevity as well as that of your business.

This year, along with my regular health and wellness practices of meditation, biking and yoga, I made the decision to be more present. This includes my time on the job and with friends and family. This shift in mindset includes regular digital detoxes, which leaves me with more time to focus on what matters most. Inspired by Deepak Chopra’s podcasts and book, The Seven Spiritual Laws of Success, I’ve been able to view work-life balance in a whole new light.

3. Put wellness on display.

Additionally, my attention to my personal wellness has resulted in various initiatives by my team to adopt a healthy lifestyle. We recently launched a “wellness wall” in our office on which employees wrote down their personal or professional goals. In addition to publicizing their commitment and making them accountable, this has given them a built-in support team to help them achieve their goals.

As CEOs and busy entrepreneurs, it’s easy to remain in “hair on fire” mode as you do all you can to grow your business, satisfy your customers and create an engaging workplace for your team. However, this pace is not sustainable and, furthermore, sets a bad example for your employees who may feel they have to keep up.

By putting solid processes in place and delegating tasks to trusted team members, business leaders can move away from the day-to-day business operations and focus on the long-term strategic growth of the company. Additionally, knowing that your team has your back enables you to take that much-needed time for self-care, without feeling guilty.

While January 1 is a great time to recalibrate your personal and professional lives, continual self-care is a must-have in today’s hectic world. Taking the time to smell the roses and allowing your team to follow suit will enable them to enjoy the fruits of their labors.

Michael Kurland launched Branded Group in 2014, transforming the facility management industry with his vision to #BeBetter.