By Solomon Thimothy, founder of Clickx

A company's culture can make or break a business. During my time as a CEO, I've seen how an office's atmosphere can contribute to the success of not only the employees but the company as a whole.

When employees don't enjoy coming into the office, they'll do the bare minimum to get by. They're reluctant to come up with new ideas, to come in early or stay late, and they just don't care about seeing the company grow. On the other hand, when team members are excited about their responsibilities and jobs, they'll go above and beyond to ensure the job is done correctly the first time around.

I've also noticed that a company's culture is more than just ping-pong tables in the office or beers in the fridge. It's a set of ideas, beliefs and values that the entire company holds and follows -- and it typically starts with the CEO.

As the leader of the business, the CEO sets the tone for the rest of the employees. In many ways, the culture of a workplace is controlled by the CEO's beliefs. To help create an atmosphere where your employees can thrive, you must first understand how your beliefs as a CEO can influence their day-to-day work. Here are four ways your workplace may be influenced and how you can change them.

1. You set the tone for creativity.

The best work is completed when employees are able to get outside their comfort zones and create something entirely unique. However, if you're running your company like a tight-knit, operational machine, it doesn't leave much room for creativity.

As CEO, you should be open to hearing new ideas, perspectives and opinions -- even if they may contradict your own. By giving your employees the freedom to express themselves in their work, you're encouraging them to think outside the box. This can help you create better products, more innovative campaigns and see better results.

2. You establish communication pipelines.

Communication is key when it comes to a productive office. When you have projects moving between teams and departments, it's important for everyone to know exactly where an item is in the completion pipeline.

However, if you expect your team to sit heads down at their desks from 8 a.m. to 5 p.m., you're stifling communication. Having clear, open communication between teams means giving them the freedom and tools they need to easily chat about the products they're working on, as well as ask for help when needed.

3. You create brand excitement.

As the head of the brand, no one will be excited about the company unless you are. Whether or not you're the founder of the company you're leading, it's crucial that you believe in the purpose, mission and values behind the company -- and make sure your team does as well.

If you're trying to run the company without a clear purpose, it will be difficult for employees to find value in what they're doing. Helping your team understand exactly how their daily roles are contributing to the company's larger goals can help them stay motivated and become invested in the company's success.

4. You control expectations and growth.

In order for the company to grow, each team member needs to have personal goals they're working toward. As they achieve their own personal development milestones, they'll have more to contribute to their positions and the company as a whole.

If you're not investing in the personal development of your employees, you're not investing in your company's success. By working with different team members to understand their unique goals, expectations and what they want to learn, you're giving them the tools they need to improve and refine their skills.

A company's culture and success both begin at the top. As CEO, you're responsible for ensuring your workplace has an atmosphere, structure and purpose that your entire team can get behind.

Take a minute to step away from the spreadsheets and quarterly reports to take a look at how your team can help you achieve your business goals. While your bottom line is important, it's more important to invest in the team helping you grow your business. Establish a culture that makes your employees excited to work for your brand and you may be surprised at what you're able to achieve.

Solomon Thimothy is the founder of Clickx, a marketing intelligence platform that helps businesses and agencies with marketing attribution.

Published on: Nov 16, 2018