By Evan Varsamis, founder/CEO at Gadget Flow
Be it Facebook or Instagram, social media plays a crucial role in the promotion of your crowdfunding campaign. To gain maximum exposure, you need to be consistent with your social media activities. Doing so without a dedicated social media management team can be overwhelming, but you can't overlook these activities even if you are working solo for your campaign. Instead, focus on different ways to make the process easy and hassle-free.
First, decide the channels on which to focus. The most popular ones are Facebook, Twitter, Instagram and Pinterest. Next, commit to a dedicated schedule outlining the frequency of posts you're going to share on each channel. Once you are done, only then can you start focusing on the rest of the activities in order to ensure your campaign gets maximum social media exposure.
Here are five tips to help you prep your social media schedule surrounding your crowdfunding campaign, even without a team.
Schedule in advance.
The best way to make sure you never forget to post and have exclusive content being published on every channel on time is by using social media management apps. Popular ones include Buffer, Hootsuite and Later. These apps come with separate schedulers for different platforms. They don't just help you post content based on a dedicated calendar but also display the analytics of your posts so you can optimize content accordingly.
However, before you schedule content, make sure to do some online research to determine the best timing for your posts and choose the ones when your target audience is most active. For example, weekend activities on Instagram do better as compared to other platforms.
Use a comment monitoring app.
Social media management isn't just about being consistent with scheduling posts but also about being consistent with replies and engagement. Respond to all queries as frequently as possible to maximize engagement, especially on Facebook. In order to maintain such a high level of consistency, try Buffer Reply. This app centralizes all of your social media responses in one place. You'll be able to answer all of the comments consistently without missing out on any queries.
Access preliminary Facebook ad guides for reference.
One of the most popular ways to get social media exposure for your crowdfunding campaign is to leverage Facebook Ads. If you are handling the entire process by yourself, you will need guidance and relevant tips to make sure your ads are effective and provide maximum results. To do so, consult Facebook Business's help center or relevant guides online. You can also look for quick digital courses on Udemy if you want to gain in-depth knowledge on how ads work.
Set time preferences for every channel.
As I mentioned above, you need to focus on dedicated time slots for every channel based on their level of engagement. For example, if you see that your Instagram posts are getting more engagement when posted during the day, arrange your social media schedule around that time. Always remember that time preferences may vary based on the platform you use. As a result, your Facebook post timings might be different compared to your Twitter or Pinterest schedules.
Any social media scheduler will also provide you with an analytics report. Don't ignore this report. Instead, go through it thoroughly to see which posts, hashtags and time zones are working best for your profile and adjust accordingly. Your focus should be on increasing engagement, which only happens if you concentrate on the analytics report every week and identify patterns and trends.
As you use apps and relevant services as guides to manage your campaigns, maintaining your social media campaigns without a team will become easier. Always remember to begin your social media activities even before the launch of your campaign to generate as much pre-launch engagement as possible. This will help you get maximum exposure as soon as you launch your campaign.
Evan Varsamis is an entrepreneur, founder/CEO at Gadget Flow, investor and marketing advisor at Qrator Ltd