By Vikas Agrawal, co-founder at Infobrandz
Humans are visual creatures. According to some estimates, up to 90% of the information transmitted to the human brain is visual, making it a powerful tool to communicate your message.
Turning text-heavy, boring and mundane data into a visual can pique consumer interest and improve marketing leads and conversions. That’s where infographics come in. They can convey the dullest and most complicated concepts to your audience with ease through the use of visual data, pie charts and statistics. There are many advantages a business could see when leveraging an infographic: increased shareability, more inbound links for SEO purposes, enhanced user experience and more.
As an infographic designer, I’ve seen firsthand how marketers are using creative and persuasive infographics to stand out from the competition. The quality and quantity of the design will depend on your budget, but here are a few tips to get started designing your own engaging and informative infographic:
1. Hold a brainstorming session.
When designing an infographic, entertain different ideas and opinions. Two minds are always better than one. The best way to get the creative juices flowing is through brainstorming sessions. Hold a session with your marketing team to exchange creative ideas and perspectives.
You’ve probably heard the saying, “Quality over quantity,” but a successful brainstorming session should focus on quantity over quality. Rather than thinking of one big idea, try extracting many ideas from your team. Avoid criticism and negativity, as this will only hinder the free sharing of thoughts and ideas.
At the end of the session, combine all the ideas, and create an outline. Evaluate each idea to determine which one is the most feasible, innovative and persuasive to accomplish your marketing goals.
2. Use persuasive tactics in infographic designs.
Persuasion is an art that every business should incorporate into their designs. Modern technology has provided the opportunity to analyze and identify user preferences, needs and buying patterns. Take advantage of this by collecting user insights on platforms such as Google Ads and Facebook Ads. Then, pour those insights into designing your persuasive infographic.
A great design should hook your viewer and get their attention to achieve the desired results. To do that, a good infographic design will incorporate many psychological principles, including social proof, reciprocity, praise, similarity, and pain and pleasure.
While incorporating time-tested psychological tactics, be sure not to resort to negative tactics such as coercion or deception. Don’t breach user trust.
3. Identify and target your ideal customer.
Internet users represent all different demographics, from income, age, gender, occupation and more. Understanding and targeting the right audience will increase the reach of your infographic significantly.
When targeting younger audiences, leverage social media platforms such as TikTok, Instagram and Snapchat. Posts, tweets, shares and videos are good ways to market your infographic to this audience. When targeting an older demographic, widen your marketing channels. It’s all about trust and relationship building. There are many ways you can share your infographic with this audience, including through guest posting, email marketing, social media outreach and targeted advertisements.
Further enhance your targeting efforts by considering what to include in your infographic for a younger audience versus an older audience. For example, if you have a business that shares data and information, then you might want to incorporate research on pension schemes, stock options, real estate, mutual funds and business ideas to increase the traction with an older demographic.
Get started now.
In today’s highly competitive and complex marketplace, the key to success is to get consumer attention. As I mentioned above, humans are visual creatures, so using visual elements can catch the eye and take consumers on a visual tour. That makes infographics a vital tool that businesses can leverage to get their desired results online.
Vikas Agrawal is co-founder at Infobrandz, an elite team of visual communication experts taking the content marketing to the next level.