Halloween may be scary for revelers, but for those in the costume and candy business, it's the happiest season of all.
With costumes inspired by Disney's smash hit Frozen and the reemergence of the Teenage Mutant Ninja Turtles predicted to drive plenty of foot traffic, this year is expected to deliver an even bigger bounty to retailers.
More than 162 million people are expected to celebrate the ghoulish holiday, up from 158 million celebrants in 2013, according to the National Retail Federation, which partnered with Prosper Insights and Analytics to survey more than 6,000 consumers in September. The study also finds that nearly half of celebrants will do their Halloween shopping online, and that one-third began shopping even before October.
Of course, it helps that the holiday happens to fall on a Friday this year, and economic signs have been pointing up lately.
So how many jujubes (and cavities) will kids collect this upcoming holiday? Here's America's third-favorite holiday by the numbers:
Expected to celebrate: 162 million
Adults expected to dress up: 75 million
Percentage of celebrants expected to buy costumes: 67.4 percent
Expected to throw or attend Halloween parties: 54 million
Will visit a haunted house: 33 million
Total consumer spending: $7.4 billion
Average amount of money spent per person: $77.52
Total costume spending: $2.8 billion
Kid costume spending: $1.1 billion
Adult costume spending: $1.4 billion
Pet costume spending: $350 million
Total candy spending: $2.2 billion
Total decoration spending: $2 billion
Percentage of celebrants looking to pop culture for inspiration: 16%
Most Popular Kid Costumes, by number of expected wearers:
- Princess: 3.4 million
- Animal: 3 million
- Spiderman: 2.6 million
- Frozen character: 2.6 million
Most Popular Adult Costumes, by number of expected wearers:
- Witch: 4.8 million
- Animal: 2.6 million
- Batman: 2 million
- Pirate: 1.8 million
Most Popular Pet Costume, by percent dressed:
- Pumpkin: 10.8 percent