Martha and Snoop's Dinner Party will follow the rapper and media mogul as they jointly prepare dinner meals for their celebrity friends. The series is slated to air on VH1 this fall.
"At our dinner party, we will exemplify America's fascination with food, entertaining, and celebrity," said Stewart, adding that the series will "redesign traditional food competition shows in a new, different, and very funny way."
Snoop put it slightly more prosaically: "My homegirl Martha and I have a special bond that goes back. We're gonna be cooking, drinking, and having a good time with our exclusive friends. Can't wait for you to see how we roll together!" The rapper will serve as an executive producer on the project through Merry Jane, the marijuana-centered media company he co-founded last year with his manager, Ted Chung.
The show is an especially smart move for Snoop, who lately has been devoting more of his time and resources to entrepreneurship. The rapper (whose real name is Cordozar Calvin Broadus Jr.) has invested in a number of tech companies, such as Reddit and Robinhood. He recently launched his own line of cannabis, called Leafs by Snoop, and last summer started a venture capital firm devoted to cannabis startups, called Casa Verde Capital. Its portfolio of companies includes FunkSac, which makes bags for storing marijuana, and Eaze, a marijuana delivery service.
By associating himself with Stewart -- someone with an impressive business track record and large audience -- Snoop is likely to drum up more serious interest in Merry Jane. Stewart, it's worth noting, reaches around 100 million customers per month, largely through Martha Stewart Living Omnimedia, the eponymous company she launched 1997.
Merry Jane, which generates revenue through advertisements, also benefits from partnerships with high-profile cannabis-endorsing celebrities. Comedian Seth Rogen stars in a series on the website called "Rolling With Rogen," for example, in which he demonstrates how to properly roll a "missionary" joint.
Snoop has said that Merry Jane is as much about supporting members of the cannabis community as it is turning a profit. "There are so many people in the closet, and we are giving them an opportunity to come out of the closet and just admit they like to smoke," he explained on stage at the Tech Crunch Disrupt conference, where he announced the launch of his company last year.
"I'm a smoker, my name is Snoop Dogg, and I'm a stoner," he proclaimed.